Frequently Asked Questions

Gyre One is a single platform that covers every stage of starting and running a small business — from initial idea validation through branding, finance, marketing, legal, HR, and daily operations. Instead of stitching together dozens of SaaS tools, you get one integrated system with a shared AI brain that actually understands your business end to end.

First-time founders, solo operators, and small teams (typically under 50 people) who need to move fast without hiring a department for every business function. If you have a skill or trade and want to build a real business around it, this is the platform that handles everything you don't know how to do.

Pricing starts at $49/month for the core platform. Higher tiers unlock advanced features like payroll processing, CRM automation, and dedicated support. Visit our pricing page for full details on what each tier includes.

Yes. You get 14 days of full access with no credit card required. The trial includes every feature so you can evaluate the platform properly before committing.

Click "Get Started," enter your email, and answer a few questions about your business idea. The platform begins building your workspace immediately — starting with a viability assessment and moving through branding, financials, and operations setup as you progress.

All data is encrypted at rest and in transit using AES-256 and TLS 1.3. We run on SOC 2-compliant infrastructure, perform regular penetration testing, and never sell or share your data with third parties. Your business information stays yours.

You can cancel anytime from your account settings — no phone calls, no retention flows, no penalties. Your data remains available for export for 30 days after cancellation.

Every account has access to in-app chat support during business hours and email support around the clock. Higher-tier plans include priority support with guaranteed response times. We also maintain a community forum for peer-to-peer help.

Not yet. The web application is fully responsive and works well on mobile browsers, but a dedicated native app for iOS and Android is on our roadmap for later this year.

We integrate with major platforms including Google Workspace, QuickBooks, Stripe, Plaid, and several social media APIs. The integration list is growing — if there is something specific you need, reach out and we will prioritize accordingly.

You describe your business idea in plain language. The system analyzes market size, competitive density, regulatory barriers, capital requirements, and demand signals to produce a viability score with specific risk factors and recommendations. It is not a pass/fail — it is a detailed breakdown of where your idea is strong and where it needs work.

The assessment draws on public market data, census data, industry benchmarks, and competitive intelligence from business registrations and web presence analysis. It does not use proprietary or paywalled datasets — everything is traceable to public sources.

The founder fit assessment evaluates your skills, experience, and risk tolerance against the demands of your chosen business model. It is a structured framework, not a personality quiz — think of it as a gap analysis that tells you what you will need to hire for or learn.

Yes, every stage is optional. You can enter the platform at any point. That said, the feasibility stage takes about 15 minutes and occasionally saves people months of wasted effort, so we recommend it.

The initial assessment generates in under a minute. The deeper analysis — including competitive landscape and market sizing — takes 3-5 minutes as the system gathers and processes data. You can continue using the platform while it runs.

It suggests business models that fit your idea, skills, and market conditions — typically 2-3 options ranked by viability. You choose which direction to pursue, and the rest of the platform adapts accordingly.

Market size estimates are based on public economic data and industry reports. They are directionally accurate for planning purposes but should not be treated as audited figures. We always show sources so you can verify the underlying data.

Competitor data is assembled from business registrations, web presence analysis, social media profiles, review sites, and public financial disclosures where available. It is not exhaustive — very new or very small competitors may not appear.

Absolutely. You can run the assessment as many times as you want with different ideas or variations. Previous assessments are saved so you can compare results side by side.

It works for both. If you have an existing business, you can use the assessment to evaluate expansion into new markets, new product lines, or new service offerings. The framework is the same — the inputs just reflect where you are today.

You describe your business, target audience, and the feeling you want the name to convey. The system generates 20-30 name candidates, scores them on memorability, domain availability, and trademark risk, and presents the top options with reasoning for each.

Domain availability is checked live at the time of generation against major registrars. However, domain status can change within minutes, so we recommend registering quickly if you find a name you like. The platform can handle domain registration directly.

The screening checks the USPTO federal trademark database and flags exact and similar matches. It is a preliminary screen, not a legal opinion. We always recommend a full trademark search with an attorney before committing to a name for a business you plan to scale.

The logos are professional-grade vector designs suitable for web, print, and signage. They are better than generic logo mills but are not a substitute for a high-end design agency. Most small businesses find them more than sufficient for launch and early growth.

Yes. You can skip generation entirely and upload your own brand assets. The platform will still generate complementary materials like color palettes, typography recommendations, and brand voice guidelines based on what you provide.

You have full control over your brand palette, typography, and visual style. The system suggests combinations based on your industry and audience, but you can override every choice. Changes propagate across all generated materials automatically.

Yes. All brand assets — logos, color specs, typography files, and style guides — are exportable in standard formats (SVG, PNG, PDF). They are yours to use anywhere, with no licensing restrictions or watermarks.

The system generates a voice and tone guide based on your target audience, industry, and brand personality inputs. It includes writing principles, example copy, words to use and avoid, and tone calibration for different contexts (formal emails vs. social media posts).

Yes, you can regenerate as many times as you want. Each round produces fresh results. You can also provide feedback on what you liked or disliked to steer the next batch closer to what you have in mind.

The brand style guide is delivered as an interactive web page within the platform and as a downloadable PDF. It includes logo usage rules, color codes (HEX, RGB, CMYK), typography specs, spacing guidelines, and do/don't examples.

Market sizing draws from census data, BLS industry statistics, SEC filings, trade association reports, and proprietary web scraping of business listings and review platforms. All sources are cited so you can trace any number back to its origin.

Core economic datasets update quarterly as government agencies release new data. Web-sourced competitive intelligence refreshes monthly. Real-time signals like Google Trends data and social media volume update weekly.

Yes. Once you identify competitors, the platform monitors their web presence, pricing changes, new product launches, social media activity, and review sentiment on an ongoing basis. You get a monthly digest and real-time alerts for significant changes.

Personas are generated from demographic data, purchase behavior patterns, and industry benchmarks. They are useful frameworks for focusing your marketing, not crystal balls. We recommend validating them against real customer conversations as soon as you have them.

Not yet. The platform provides automated research based on available data. For custom primary research (surveys, focus groups, interviews), you would need to engage a research firm separately. This is something we may offer in the future.

Currently, market intelligence is strongest for the United States and Canada. UK and EU data coverage is improving but not as deep. If you are targeting other international markets, the data will be thinner and you should supplement with local sources.

The platform covers all NAICS-coded industries, which means virtually every business category in the US economy. Coverage depth varies — retail, food service, professional services, and construction have the richest datasets. Niche or emerging industries may have less historical data.

The platform identifies trend trajectories based on historical data and current signals, but we do not call them predictions. They are directional indicators — useful for planning but not guarantees. We show confidence levels and underlying data so you can form your own judgment.

Yes. All research outputs — market sizing reports, competitive analyses, persona documents — can be exported as PDF or CSV. The data is yours and is formatted for inclusion in business plans and investor presentations.

A traditional market research engagement costs $10,000-$75,000 and takes 4-8 weeks. Gyre One produces comparable automated research in minutes for a fraction of the cost. The tradeoff is that you do not get custom primary research or analyst judgment — but for most small businesses, the automated output is more than sufficient.

Projections are based on industry benchmarks, your specific inputs, and standard financial modeling practices. They are planning tools, not guarantees. The platform shows the assumptions behind every number so you can adjust them based on your actual experience.

Yes, every assumption is editable — growth rates, margins, headcount timing, capital expenditure, seasonal patterns, all of it. The system provides industry-standard defaults, but you have full control to override any input.

Yes, through Plaid integration. Once connected, the platform can pull in real transaction data to compare projections against actuals, auto-categorize expenses, and keep your financial picture current without manual data entry.

Cash flow forecasts use a direct method based on projected revenue timing, expense schedules, and payment terms. The model accounts for accounts receivable delays, seasonal fluctuations, and one-time capital events. You can run multiple scenarios to stress-test assumptions.

The break-even analysis runs sensitivity tables across your key variables — price, volume, fixed costs, and variable costs — showing how changes in each affect your break-even point. You can visualize the interactions and identify which levers matter most.

The platform includes SBA loan programs, state-specific grants, microlenders, angel networks, and crowdfunding platforms. It does not include private VC databases or personal introductions. Coverage is strongest for US-based funding sources.

Yes. All financial reports — income statements, balance sheets, cash flow statements, and projections — export as PDF and Excel. The formatting follows standard accounting presentation, which banks and investors expect to see.

Yes. You can invite collaborators with read-only or edit access to specific sections. Many users give their accountant access to the finance module while keeping other business areas private.

The platform models tax implications for common structures (sole proprietorship, LLC, S-corp, C-corp) at the federal level and for most states. This is for planning purposes — it is not tax advice and does not replace a CPA for filing.

Yes. The platform generates investor-ready financial summaries with clear visualizations, key metrics, and supporting assumptions. Several templates are available depending on whether you are approaching banks, angels, or institutional investors.

Websites are hosted on Gyre infrastructure by default — fast, secure, and included in your subscription at no additional cost. If you prefer to host elsewhere, you can export the site files and deploy them on any standard hosting provider.

You can register .com, .net, .org, .co, and most popular TLDs directly through the platform. Domain registration is billed at cost — typically $10-15/year for standard extensions. Premium or country-code domains may need to be registered through an external registrar.

Yes. Every site built on the platform gets a free SSL certificate provisioned automatically via Let's Encrypt. HTTPS is enforced by default — there is no option to run without it.

Yes. You can point any domain you already own to your Gyre-hosted site by updating your DNS records. The platform provides the exact records you need and verifies the configuration once you have made the changes.

The platform generates proper meta tags, structured data (schema.org), semantic HTML, XML sitemaps, and robots.txt automatically. It also runs an SEO audit on your content and suggests improvements for page titles, descriptions, header structure, and internal linking.

The platform prepares your Google Business Profile listing with optimized descriptions, categories, hours, and photos. However, Google requires you to verify ownership (usually via postcard or phone), so there is a manual step that you need to complete yourself.

Yes. The site is fully editable through a visual editor within the platform. You can change text, images, layout, colors, and add new pages. If you know HTML/CSS, you can also edit the source directly.

Pages are served from a CDN with edge caching, so load times are typically under 1.5 seconds globally. Static assets (images, CSS, JS) are cached aggressively. The infrastructure auto-scales, so your site will not slow down during traffic spikes.

CDN is included at no extra cost for all hosted sites. Content is distributed across edge locations in North America, Europe, and Asia-Pacific. There is nothing to configure — it works automatically.

The platform includes built-in analytics showing visitors, page views, bounce rate, traffic sources, and geographic distribution. It is privacy-respecting (no third-party cookies) and GDPR-compliant by default. For more advanced analytics, you can add Google Analytics or any other tracking script.

The base plan includes 5,000 email sends per month, which covers most small businesses. Higher tiers increase the limit to 25,000 and 100,000. If you need more, contact support for volume pricing. All plans include deliverability monitoring and bounce management.

The platform currently supports posting and scheduling to Facebook, Instagram, X (Twitter), LinkedIn, and Google Business Profile. TikTok and YouTube integration are on the roadmap. You can manage all platforms from a single dashboard.

Yes. Based on your industry, location, and goals, the platform recommends a starting ad budget and expected return ranges. Recommendations start conservative and adjust as real performance data comes in. It will not let you overspend without warning you.

The content quality is strong for blog posts, social media captions, email campaigns, and ad copy. It understands your brand voice and industry context. That said, you should always review generated content before publishing — it is a first draft, not a final product.

The platform analyzes your market and recommends a mix. Generally, it suggests building SEO as a long-term foundation while using paid advertising for immediate traffic. The specific balance depends on your industry, budget, and competitive landscape.

Emails are sent through authenticated infrastructure with proper SPF, DKIM, and DMARC records. The platform monitors deliverability rates, automatically removes hard bounces, and alerts you if your sender reputation drops. New accounts go through a warm-up period to establish credibility.

You get open rates, click rates, conversion tracking, revenue attribution, and audience engagement metrics for every campaign. Email, social, and ad performance are shown in a unified dashboard so you can compare channels and allocate budget effectively.

Yes. You can A/B test subject lines, email content, send times, ad creative, and landing page variants. The platform automatically determines a winner based on statistical significance and shifts traffic to the better-performing variant.

Yes. You can import contacts from CSV, Excel, or directly from other platforms like Mailchimp, Constant Contact, and HubSpot. The platform deduplicates, validates email addresses, and flags any compliance issues (like missing opt-in consent).

Yes. Both social media posts and email campaigns can be scheduled for any future date and time. The platform also suggests optimal send times based on your audience's engagement patterns, though you can override those suggestions.

There is no hard limit on contacts. The base plan supports up to 5,000 active contacts with full CRM features. Higher tiers support 25,000 and unlimited contacts. All plans include contact history, notes, and activity tracking.

Lead scoring assigns points based on engagement signals — email opens, website visits, form submissions, meeting attendance, and more. You can customize the scoring model to weight the signals that matter most for your business. Scores update in real time.

Yes. The platform includes industry-specific proposal and quote templates that pull in your brand assets, pricing, and client information automatically. You can customize templates or build your own from scratch. Proposals can be sent and tracked directly from the platform.

Yes. Contracts and proposals include built-in e-signature capability. Recipients can sign from any device without creating an account. Signed documents are stored with a full audit trail including timestamps and IP addresses.

Yes. The default pipeline (Lead, Qualified, Proposal, Negotiation, Closed) can be fully customized. You can add, remove, rename, and reorder stages. You can also create multiple pipelines for different products or services.

Yes. The platform supports direct imports from Salesforce, HubSpot, Pipedrive, and Zoho CRM, as well as CSV/Excel uploads from any source. Contact history and deal data transfer with the import where the source system supports it.

You define trigger conditions (e.g., no response in 3 days, proposal viewed but unsigned) and the system sends automated follow-up emails or creates tasks for manual outreach. Every automation is fully customizable and can be paused or overridden at any time.

Not yet. Commission tracking is on the roadmap. Currently, you can track deal values and close rates per salesperson, but automated commission calculation and payout tracking is not available.

Forecasting uses your pipeline data — deal values, stage probabilities, and historical close rates — to project revenue for the coming months. It is a weighted pipeline model, not a black box. You can adjust probabilities and see how changes affect the forecast.

Yes. The platform tracks repeat purchase rates, customer lifetime value, churn indicators, and NPS scores (if you run surveys). Retention dashboards show trends over time and flag at-risk accounts based on declining engagement.

The platform supports both Kanban and simple task-list views. It does not impose a methodology — you can use it for agile sprints, waterfall phases, or just a flat to-do list. Projects support subtasks, due dates, assignees, file attachments, and time tracking.

Yes. The client portal gives your customers a branded view of their project progress, invoices, files, and messages. You control exactly what each client can see. Clients access the portal with their own login — no Gyre One account required.

The base plan includes 25 active automations. Higher tiers allow 100 and unlimited automations. Each automation can have multiple triggers, conditions, and actions. Common automations include status-based notifications, task creation, and field updates.

Yes, with consent. Field technicians using the mobile web app can share their location during active jobs. You can see team member locations on a map, optimize routing, and provide customers with real-time arrival estimates. Location tracking only activates during work hours.

You set minimum stock thresholds for each item. When inventory drops below the threshold, you get an alert via email and in-app notification. The platform can also auto-generate purchase orders for restocking, though you still approve them manually.

The base plan includes 10 GB of document storage. Higher tiers offer 50 GB and 200 GB. Files are versioned, so you can access previous versions of any document. Storage covers all uploaded files across every module — contracts, invoices, project files, everything.

Yes. Any project with task dependencies and due dates can be viewed as a Gantt chart. You can drag to adjust timelines, set dependencies, and see the critical path. Gantt views are available on all plans.

Time tracking uses start/stop timers or manual entry, so accuracy depends on how consistently your team uses it. The platform includes idle detection on the web app and allows time entries to be approved by managers before they hit billing. Rounding rules are configurable.

Permissions are role-based. You can create custom roles with granular access control — down to specific modules, projects, or even individual records. Common presets (Admin, Manager, Employee, Contractor) are provided out of the box.

There is a mobile-optimized web app that works well on phones and tablets for field work — time tracking, job details, customer info, navigation, and photo documentation. A dedicated native app is planned but not yet available.

It is real double-entry bookkeeping with a proper chart of accounts, general ledger, and standard financial statements. It is designed for small business accounting — if you are a Fortune 500 company, you need something else. For businesses under 50 employees, it handles the full accounting cycle.

Plaid connects securely to your bank and credit card accounts to pull in transactions automatically. Transactions are categorized using AI and your custom rules. You review and approve categorizations before they post to the ledger. Bank-level encryption protects the connection.

Invoices support credit card, debit card, ACH bank transfer, and Apple Pay / Google Pay. Payment processing is handled through Stripe. Fees are standard Stripe rates — 2.9% + $0.30 for cards, 0.8% for ACH (capped at $5).

Yes. The payroll module calculates federal, state, and local payroll taxes, generates pay stubs, handles withholdings, and produces year-end tax forms (W-2, 1099). Tax tables update automatically. This is a full payroll solution, not just a calculator.

Yes. If you have employees in multiple states, the platform calculates the correct withholdings and tax obligations for each state. State unemployment insurance (SUI) rates are configurable per state. It also handles state-specific requirements like California's SDI.

The OCR correctly extracts vendor, date, amount, and tax from about 90% of receipts on the first try. Blurry photos, faded thermal paper, and handwritten receipts sometimes need manual correction. You always get to review and confirm before the expense posts.

Yes. The platform starts with a standard chart of accounts for your industry and lets you add, rename, merge, or deactivate accounts as needed. Sub-accounts, departments, and classes are all supported for more detailed tracking.

Standard reports include income statement, balance sheet, cash flow statement, A/R aging, A/P aging, trial balance, and general ledger detail. All reports support date ranges, comparisons (month-over-month, year-over-year), and drill-down to individual transactions.

Yes. Every transaction, edit, deletion, and user action is logged with timestamps and user identification. The audit trail is immutable — entries cannot be edited or deleted. This meets the requirements for standard small business audits.

The platform generates the reports and forms your CPA needs for tax preparation — categorized expenses, depreciation schedules, 1099 forms, and quarterly estimated tax summaries. It does not file taxes for you, but it gets the data 95% of the way there.

No. Nothing on the platform constitutes legal advice. Gyre One provides legal templates, compliance checklists, and regulatory information to help you get organized, but you should always have an attorney review anything before you sign or file it. We are very clear about this.

The templates are drafted by legal professionals and are valid in most US jurisdictions. However, enforceability depends on your specific situation, state law, and proper execution. We strongly recommend attorney review for any contract involving significant money or risk.

Yes. The platform covers business formation requirements, licensing, and core regulatory obligations for all 50 US states. Requirements are kept current as laws change, but there can be a lag — always verify critical deadlines with your state's official resources.

The platform includes compliance checklists for common regulated industries — food service, healthcare, construction, childcare, financial services, and more. Coverage varies by industry. Highly specialized or federally regulated industries (defense, pharmaceuticals) may need additional legal counsel.

Insurance estimates are based on industry averages, your business profile, and current market rates. They give you a realistic range for budgeting but are not binding quotes. The platform connects you with licensed insurance providers for actual quotes when you are ready to purchase.

Yes. The platform can prepare and file articles of incorporation or organization with your state. Filing fees (which vary by state) are charged at cost. Processing times depend on the state — some are same-day, others take 2-4 weeks.

The platform walks you through the EIN application and can submit it electronically to the IRS on your behalf. EINs are typically issued immediately for online applications. There is no fee for EIN registration — the IRS does not charge for it.

Compliance monitoring checks your obligations on a rolling basis. Regulatory databases update quarterly, and the system scans for new requirements that apply to your business type and location. You receive alerts for upcoming deadlines, renewals, and new obligations.

Yes, and we say so clearly throughout the platform. Gyre One handles the routine, templated legal work that most small businesses need. For anything involving dispute resolution, significant liability, intellectual property, or regulatory enforcement, get an attorney.

Yes. Gyre One complies with GDPR, CCPA, and other major privacy regulations. We process only the data necessary to provide the service, offer data export and deletion on request, and do not sell personal data. Our privacy policy details every category of data we collect and why.

The handbook generator covers all 50 US states and includes state-specific provisions for leave policies, anti-discrimination laws, wage and hour rules, and other employment requirements. Handbooks are generated based on your state(s) of operation and company size.

Job postings are distributed to Indeed, LinkedIn, ZipRecruiter, and Google for Jobs automatically. You can also post to your own website's careers page. Distribution to niche or industry-specific job boards is not yet supported but is planned.

The applicant tracking system includes resume parsing, candidate scoring, interview scheduling, email templates, pipeline management, and collaborative hiring feedback. It is designed for small business hiring — typically under 20 open positions at a time.

The platform maintains separate workflows for employees and independent contractors, including different onboarding, payment, tax form generation (W-2 vs. 1099), and compliance requirements. It also includes a classification questionnaire to help you determine whether a worker should be 1099 or W-2 under current IRS and state guidelines.

Time can be tracked via web-based start/stop timers, manual timesheet entry, or GPS-based clock-in/clock-out for field workers. Managers can approve timesheets before they flow to payroll. Overtime rules are configurable by state and employee type.

Yes. The platform applies federal FLSA overtime rules and adds state-specific rules (like California's daily overtime threshold). You configure which employees are exempt vs. non-exempt, and the system handles the rest, including double-time where applicable.

Yes. The platform includes quarterly and annual review templates with customizable competency frameworks, rating scales, goal tracking, and self-assessment sections. Reviews can be conducted entirely within the platform with a full history per employee.

You create an onboarding workflow with tasks, documents (W-4, I-9, state forms, company policies), and training assignments. New hires receive a link to complete their paperwork electronically before day one. Progress is tracked and managers get notified when onboarding is complete.

Not yet. Background check integration with providers like Checkr and GoodHire is on the roadmap. Currently, you would need to run background checks through a separate provider and upload the results manually.

The base plan supports up to 10 team members (employees plus contractors). The mid tier supports 50, and the top tier supports 200. If you need more than 200, contact us for enterprise pricing. All team members get their own login with appropriate permissions.